Fella

A desire for swimwear that looked and felt different saw Rosie Iffla and Christine Tang-Corte establish FELLA back in 2012. At a time when mass-market, barely there surf brands dominated the category, FELLA sought to bring simplicity, texture and a modern kind of modesty to sun-seeking women everywhere. Inspired by the form-enhancing fit and crisp simplicity of their favourite lingerie, FELLA’s unprecedented aesthetic and luxe fabrics were embraced by women from Italy to Australia. Referencing retro lines, 90s minimalism and a mediterranean holiday mood, FELLA’s rarefied ease continues to resonate with the modern woman season after season.